Brand Identity for Music Lab

For the Music Lab, I developed a brand identity centered on their non-traditional, progressive approach to music education. The concept, "Out of the Box," visually represents their innovative philosophy. The design begins with a minimalistic box symbolizing conventional music rules and boundaries. Letters dynamically push out of the box, illustrating the school's drive to expand possibilities and challenge limitations.

The typography reflects freedom and creativity, with playful layouts that resonate with a younger audience. The chosen color palette maintains their signature look while staying minimalistic yet bold and striking, aligning perfectly with their modern, forward-thinking identity.